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Where little styles make big smiles

Beautiful, comfortable clothing made for play, joy, and everyday adventures.

Soft styles for happy kids


Adorable styles. Everyday comfort.

Designed for happy moments, big hugs, and endless play.

Everyday comfort for kids

Clothing made with love

For little ones who deserve comfort, quality, and style every day.

MADE FOR COMFORT, ONE OUTFIT AT A TIME
MADE FOR COMFORT, ONE OUTFIT AT A TIME
MADE FOR COMFORT, ONE OUTFIT AT A TIME
MADE FOR COMFORT, ONE OUTFIT AT A TIME
MADE FOR COMFORT, ONE OUTFIT AT A TIME
MADE FOR COMFORT, ONE OUTFIT AT A TIME
MADE FOR COMFORT, ONE OUTFIT AT A TIME
MADE FOR COMFORT, ONE OUTFIT AT A TIME
MADE FOR COMFORT, ONE OUTFIT AT A TIME
MADE FOR COMFORT, ONE OUTFIT AT A TIME

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Playwear

Everyday Comfort

Soft & Cozy

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Why Parents Choose Us

  • Soft & Gentle

    We choose soft, skin-friendly fabrics designed to feel comfortable on little ones, every single day.

  • Safe for Kids

    Every piece is thoughtfully made with safety and quality in mind, so parents can shop with confidence.

  • Kind to the Planet

    We care about the future. Our products are made with responsibility for both children and the world they grow up in.

Our Favourite Collections

  • Boys

  • Girls

  • Boys Matching Sets

  • Girls Matching Sets

About Bubu

At Bubu, we believe children deserve clothes that feel as good as they look.

That’s why we focus on soft fabrics, comfortable fits, and timeless designs made for everyday life.

Our pieces are designed to support movement, play, and rest — always with comfort in mind.

We carefully choose materials and details that are gentle on little ones and easy for parents to trust.

Bubu is about simplicity, care, and everyday comfort.

Because when kids feel comfortable, they can simply be kids.

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Free Shipping on All Orders above $50!
Pay in 30 days with Klarna
Free Shipping on All Orders above $50!
Pay in 30 days with Klarna
Free Shipping on All Orders above $50!
Pay in 30 days with Klarna
Free Shipping on All Orders above $50!
Pay in 30 days with Klarna
Free Shipping on All Orders above $50!
Pay in 30 days with Klarna

Designed with care

What They Say for Us

Amazing Quality!

"I absolutely love the baby clothes I purchased from BUBU! The organic fabrics are so soft and gentle on my little one's skin, and the designs are adorable. Plus, knowing they are eco-friendly makes me feel great about my purchase!"

Becky - Leeds

Love the Shoes!

"BUBU's footwear collection is a game-changer! Not only are the shoes stylish, but they also provide excellent support for my baby's developing feet. It's evident that safety and comfort are top priorities for this brand."

Sarah - London

Best Stuffed Toys ever!

"BUBU's stuffed toys are a hit in our household! They are not only cuddly and adorable but also made from sustainable materials. My kids have fallen in love with their new companions, and I'm happy knowing I've made an eco-conscious choice."

Robert - Manchster

Loved by Our Community

FAQs

What ages are Bubu clothes designed for?

Bubu offers comfortable kidswear designed for babies and children. Each product includes clear size guidance to help you find the perfect fit.

How long does delivery take?

Once your order is placed, it will first be processed. Processing usually takes 1–2 business days.

After processing, delivery typically takes 7–14 business days, depending on your location.You will receive a tracking number as soon as your order is shipped, so you can easily follow your delivery.

Are Bubu clothes safe for children?

Yes. All our clothing is thoughtfully made with comfort and safety in mind, using soft fabrics suitable for everyday wear.

How do I choose the right size?

We recommend checking our size guide on each product page. If you’re between sizes, we suggest sizing up for a more comfortable fit.

What is your return policy?

We offer a 14-day return policy. This means you have 14 days from the day you receive your order to request a return.

To be eligible for a return, items must be unworn, unwashed, and in their original condition with all tags attached.
Return shipping costs are the responsibility of the customer. A return shipping fee of $8 will be deducted from the refund, unless the item is faulty or incorrect.

How should I wash Bubu clothing?

For best results, wash on a gentle cycle with similar colors and avoid high heat. Care instructions are included on each garment label.

What payment methods do you accept?

We accept secure payment methods, including Klarna, so you can shop now and pay later if you wish.